Track Emailer Opens in Google Analytics!

Google Analytics (GA) has traditionally been used to track customer engagement & behavior on the website and now the good news is that it can also be used to track the email open. There are definite benefits of using GA over most email service provider (ESP) tracking. It provides great system information like real-time tracking, browser and operating system details, demographic information, and it will even sync in nicely with your web reports thus giving you better intelligence to succeed in your email marketing campaigns.

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