Continuing from my last blog piece “Is Vertical Search going to overpower Google ?”, mostly all among other means search engine use historical knowledge of search terms and current search queries to show ads. Google & other search engines are constantly adapting latest
Well, we all know Google has been dominating search for many years and most probably will continue to do so till social search or some new revolutionary idea gains momentum. Today Google dominance can be attributed to it being the main home ground for consumers who are
Understanding, strategizing & managing are the natural aspect of all managed Adwords Campaigns. Something that gets missed and can lead to poor client relationships, is the art of setting clients expectations right and managing them.. This can make or break a relationship when it come effective PPC campaign management.
If you are already having an adwords account of your own or are managing adwords / ppc campaigns for others you would have noticed Google has officially started notifying Adword customers that ads using phone numbers in adtext & sitelinks extensions will be disapproved starting
Every time you meet Digital Professional who knows his domain you would have heard “Social Media is all about building relationships and Sales are a by-product of the engagements resulting from these relationships”. And I am sure the next few questions on your mind will be
We all know that user behavior keeps changing and this infact keeps good SEO’s on their toes all the time and in addition Google’s algorithm changes mean SEO continues to be more challenging. The last few years have seen many changes being adopted by Google to ensure cleaner and relevant search results.
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- Google Adwords text ads on right side of search results removed