Display Advertising

We have all lived with Television and Print media all through our lives. Both forms provided for great flexibility of creating and displaying visually rich creatives. On the Internet or Online as it is popularly called display advertising has also grown to become an important aspect of Marketing strategy. From its early beginnings of static ads to more interactive creative options the digital advertising options are many. Visual creatives with Audio, Images, animations etc are possible on Display Advertising platforms. Video banners are also finding favour and we expect these to be more popular as the net penetration grows.

As the Internet usage increases audio-visual communication will see a dramatic shift to the Internet. Today many marketers have already accepted and adopted the Internet for display advertising. It is no longer looked upon as support to an offline campaign. For some categories the today has replaced the traditional as a lead medium. Campaign planning today when the advertiser is seeking ROI for hard earned marketing spends, cannot omit of the Digital Media.

What makes display more inviting and challenging is sheer number of creative formats to engage the consumer and build recall. Expandables, Interstitials, transitionals, superstitials, drop downs, page tears, Road-blocks, in- tandems are already being used and new format is introduced almost every day. Video and Rich Media are already hot considerations to interact with online users and entertain them.

The challenge for planners and implementors like us is to think about how audiences use the internet to engage with brands and thus ensure the better ROI  advertisers.

While thinking display advertising and audience relevance the social aspects of the internet cannot be ignored. Widgets, applications, games etc  have already started to play a large role in capturing online consumers attention and building continuous engagement.

The future will continue to bring more choices for advertisers for better optimised campaigns. We are dedicated to assist clients to make the most of the opportunity provided by display advertising. If you are looking for a display advertising solution, click here to send us an enquiry.