29. What is Google juice?

If you have heard about the growing importance of SEO, then you must have heard people talking about Google juice. As you know and if you don’t know, you do now that Search engine optimisation entails implementing strategies. Many things which ensure that a search engine realizes the value of the website for the their users.  Google Juice, thus is the value that Google, the search engine gives to your site, for all the good SEO links you have from other websites. Let’s say, each incoming link provides your website some positive points by way of juice and this helps you get better search rankings on search engines.

Now how Google calculates this juice is complex and depends on several factors not known to all. Age of domain, age of website, content uniqueness, regular content updates, number of incoming links, value that Google assigns to the sites giving you links etc are some of the factors,.

The more Google juice you have, the more authoritative your website in the eyes of Google, and thus better rankings for your website and its pages.