SEM or Search Engine Marketing or PPC

SEM or Search Engine Marketing has come a long way since it was first heard of in the nineties. In its true sense Search Engine Marketing combines SEO with Pay Per Click (PPC) marketing but in recent times its has become a stand-alone marketing tools for most marketers. With the ever increasing number of web pages marketing a website using search engines is becoming a complex and time consuming task. SEM has largely come to represent PPC marketing and refers to the process of placing paid ads on search engines with an intention of grabbing the search user's attention and thereby increasing the possibility of directing them towards your website using well written and contextually placed ads.

Intelligent keyword research is crucial to the success of a campaign as site owners want to see their investments result into measurable metrics. Google Adwords the leader in PPC marketing and has a complex bid and buy mechanism which has spawned a new breed of SEM professionals. Here is a snap shot of a Google search page showing SEM ads.

We strategise, design and implement custom Search Engine Marketing plans for our clients. For us SEM is not just about getting clicks but about grabbing the relevant search user's attention and increasing the possibility of directing them towards your website using relevant and contextually placed ads. We have different models to suit our client's requirements.


SEM using Pay Per Click (PPC) is one of the most targeted and flexible forms of advertising. In a matter of hours visibility can be generated in the search landscape with ads. A truly successful PPC campaign calls for close monitoring and nurturing over months to ensure maximum efficiencies and ROI.

We ensure daily monitoring, testing and analysis to ensure successful campaigns. If want to get started on the SEM front or if your PPC current PPC campaign is not performing to your expectations we would like to give it a shot and in most cases we would end up meeting your expectations. SEM cannot be packaged as a "one size fits all" program. It requires a unique strategy for each site / campaign and goal management.

If you require SEM services, click here and provide us some basic details and we will get in touch with you soon.