5. What is Search Engine Optimisation or SEO?

This should be your next step once your website is ready to step into the digital world. Majority of internet users across the world use search engines as a stepping stone to gather information for their favorite products and services. It is imperative that your website is seen by them when they are looking for products and services which you may be offering. It's time for you to ask a few questions. So how will they see my website? Is having a nice sounding domain name and hosting a website not enough? Won't the search engines find my website and show it to the user.

Search Engine Optimization is the process of making your website and individual web pages friendly to the search bots (spiders) and the human reviews of web pages and sites for the directories.  Simple Fact : If your webpage does not rank in the top 20 for your category keywords then you don't have a website that's going to get your high ROI. You need to promote your website if you want to stand out and seen among the millions of websites across the globe.  Websites that are not well promoted eventually turn into high cost centers delivering no real value to the company nor the consumers.