1. What is Internet Marketing? What is Digital Marketing?
As you are reading this, the number of websites and web pages is increasing by millions across the web, making marketing on the Internet complicated and challenging. Businesses both small and large are groping for long term strategies that would ensure constant and relevant traffic to their online presence.
Internet marketing is the process of understanding, planning and executing a strategic mix of various promotional tools and techniques to reach out to the ever growing audience on the Internet. Digital Marketing is all of Internet Marketing with the addition of mobile and other interactive platforms. The objective may differ for different organizations but the final goal remains the same, to ensure that relevant traffic is got to the website/s to inform, engage, transact and fulfill business requirements.
So what forms this complex and challenging process? Here's a look at the terminologies. We have attempted to explain them better separately.
SEO or Search Engine Optimization
SEM or Search Engine Marketing aka pay-per-click
Display advertising or Banners
SMO or Social Media Optimization
Mobile Marketing - SMS / MMS / Custom applications
And so on..