Internet Lead Generation
The words "Internet Lead Generation" refer to the method used to generate business leads or enquiries using various forms of Marketing on the Internet medium.
So, what are these forms of marketing? One of the most common is Search Engine Marketing (SEM) or PPC (pay-per-click) using search engines like Google, Yahoo and Bing. With the MSN and Yahoo Search tie-up in implementation stage there will now be only 2 major search engines. The advantages with PPC are quick results, measurement, tracking and faster optimisation and hence results. This option calls for a high level of investments in the beginning.
The next option and currently the hottest trending topic on the Digital Medium is Social Media. Social networking sites like Twitter, Facebook and MySpace etc can be used to reach the target audience. While Social Media can be a relatively lower investment compared to SEM, its important to ensure that a strategy is in place before you begin. This is important because the results from social media will take longer and those investments have to be justified. Its important to interact with your prospects, build relationships and subtly reach your message across.
The latest smart kid off the block is video marketing. Videos allow you to connect with your customers in a much better way then just the written word. The impact of audio visual communication is very well known. Its important to know that a video will have much better recall as compared to just audio or print communication.
Active Search Engine Optimisation (SEO) is another effective way to drive traffic and leads.
If you are looking for lead generation solutions contact us.