Geofencing is creation of a virtual barrier around a location. The Ads targeted using this tech can be seen on a computer, tablet, or mobile devices by any users within this geo-fenced location. I am sure that gets you excited and why not, the opportunities this presents are enormous.
Every day you are competing with better digital experiences a consumer is being provided with and hence it is more important than ever to craft experiences that can win over consumers.
The web is all about content marketing and it's influence on generating positive engagement. It is important to support the content efforts with on-page seo to appease search engines and a dose of high quality for visitors. Yes, you can do it. Let's look at how your content marketing efforts can find favour with search engines and users both while improving search engine visibility.
Augmented reality, IOT, Chatbots, LIve-Video and the future of digital marketing seems to be getting complicated as also interesting. Brands now have a host of new & innovative marketing ways to reach their prospects and customers. Newer technology innovations will allow for better and closer interactions with the audiences resulting in better customer insights and hence more customised solutions. A win-win for both sides...
Google Analytics (GA) has traditionally been used to track customer engagement & behavior on the website and now the good news is that it can also be used to track the email open. There are definite benefits of using GA over most email service provider (ESP) tracking. It provides great system information like real-time tracking, browser and operating system details, demographic information, and it will even sync in nicely with your web reports thus giving you better intelligence to succeed in your email marketing campaigns.
It's no longer just the digital channels to build reach to gain visibility, digital is all about engagement via content marketing strategy that buys your brand brownie points for the long run. How to make content work in 2017?
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