Search Engine Optimisation (SEO)
This should be your next step once your website is ready to step into the Internet world. Majority of internet users across the world use search engines as a stepping stone to gather information for their favorite products and services. It is imperative that your website is seen by them when they are looking for products and services which you may be offering. It's time for you to ask a few questions. So how will they see my website? Is having a nice sounding domain name and hosting a website not enough? Won't the search engines find my website and show it to the user.
Search Engine Optimization is the process of making your website and individual web pages friendly to the search bots (spiders) and the human reviews of web pages and sites for the directories. Simple Fact: If your webpage does not rank in the top 20 for your category keywords, then you don't have a website that's going to get you high ROI. You need to promote your website if you want to stand out and be seen among the millions of websites across the globe. Websites that are not well promoted eventually turn into high cost centers delivering no real value to the company nor the consumers.
Given the massive number of people searching on the internet, the potential traffic, that search engines can generate is a mammoth number. Hence your business potential increases manifold, if promoted properly on search engines. But being registered with search engines is not enough as you could rank maybe 501st and on page no 50 where no one would find you. Being present on the first 2 pages is critical for your online presence. This is where Search Engine Optimisation (SEO) expertise comes to your rescue.
Search engine optimization is the regular practice of optimizing a web site by improving internal and external features in order to increase traffic from search engines. Optimizing a web site for search engines requires understanding and evaluating many unique elements of the website. SEO is all about making a website search engine friendly to generate much needed traffic to the website.
SEO techniques involve knowledge of programming, creative's, content management, search engine analysis, web crawler analysis, submissions and traffic and rank analytics.
Let's look at an example: A search on Google throws a series on listings in front of you like the one below. The portion marked in "Red" has the organic search results, resulting from proper Search Engine Optimisation (SEO) by the companies on that page. The small text ads on the right and top, under identified as sponsored links are Paid ads on Google. We will come to that under our section on SEM - Search Engine Marketing.