Website Audit

A website audit is the process of evaluating a website and its pages across multiple parameters and testing its navigation and usability features to determine if the website has been designed and developed to the client’s requirements. The audit typically involves content analysis, browser performance, user friendliness, internal linking and navigation etc. Companies make websites to promote their business, products and services and increase revenues and productivity. An audit can ascertain whether the website is achieving the purpose for which it was built, and if not, then suggests how the particular website can be improved for better performance.

Sites can be designed by the owner of a domain or a company employee or a professional web design team like ours. Depending on the approach an audit brief is drawn and the process initiated.

An audit can detect broken links, which means links that when clicked on and can’t be accessed or relays an error message to the user. Audits can reveal the efficiency of the links, how well they are working and what point they may need repairing.  A website audit also analyses the ease with which a website can be searched, the navigation, user-friendliness etc. Web Site Audits identify all these and many more factors and can help the marketing team and the web site designers in detecting where the requisite changes or improvements need to be made.

A good website audit also includes website analytics snapshots which provides valuable information regarding the visitors accessing the site, the sources of users, search engines, top keywords bringing traffic, blogs, press releases or articles about the company etc.

A properly designed website with professionally built navigation and usability features has an important role to play in search engine optimization (SEO) and search engine marketing (Adwords, Pay-per-click or PPC). The website audit we conduct includes and SEO audit which helps in understanding the shortcomings from a search optimization perspective. This in turn helps SEO and SEM strategy which can have a major impact on Internet Marketing ROI.

A Website Audit should be conducted for websites which are unable to generate results or sites which have poor user ratings. On the other hand a site audit at regular intervals of 12-18 months will ensure that the website is updated keeping in mind current trends.