Track Emailer Opens in Google Analytics!
Google Analytics (GA) has traditionally been used to track customer engagement & behavior on the website and now the good news is that it can also be used to track the email open. There are definite benefits of using GA over most email service provider (ESP) tracking. It provides great system information like real-time tracking, browser and operating system details, demographic information, and it will even sync in nicely with your web reports thus giving you better intelligence to succeed in your email marketing campaigns.
Is Vertical Search going to overpower Google ?
Well, we all know Google has been dominating search for many years and most probably will continue to do so till social search or some new revolutionary idea gains momentum. Today Google dominance can be attributed to it being the main home ground for consumers who are
Adwords / PPC Campaigns and Managing Client Expectations
Understanding, strategizing & managing are the natural aspect of all managed Adwords Campaigns. Something that gets missed and can lead to poor client relationships, is the art of setting clients expectations right and managing them.. This can make or break a relationship when it come effective PPC campaign management.
Google’s new Adword policy – NO phone numbers in PPC ads & Sitelink extension
If you are already having an adwords account of your own or are managing adwords / ppc campaigns for others you would have noticed Google has officially started notifying Adword customers that ads using phone numbers in adtext & sitelinks extensions will be disapproved starting
As an advertiser what should you know about Search Engine Marketing / PPC Campaigns.
That’s a question asked by everyone who ventures into online marketing. And why not? It is an important question. For every advertiser / business owner it is
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