As you would have noticed much of our writing begins with you, the reader, who approaches us in different ways. A new entrepreneur seeking guidance, a college student seeking more information, a business partner seeking knowledge, a marketing manager wanting a better internet marketing solution, a client who wants more ROI for his Digital Marketing Spends, and this time an entrepreneur wanting to understand the use of twitter for business etc.
The battle for eyeballs on search results for Google adwords advertisers all set intensify! Well, this has been long in the waiting and in some ways something was expected, Google has decided that it will no longer show ads on the right of its search results with one exception.
Google is at it again and now it’s the turn of remarketers to rejoice. Google analytics has introduced a new feature for all those who find creating and managing remarketing lists an arduous task. Now you have automatic remarketing list creation functionality in Google analytics called ‘Smart lists’. The objective is to make remarketing more manageable and less overwhelming.
With the latest updated terms of service you will have allowed google to show your real name and face alongside ads, under an expanded version of its “shared endorsements” program. This is what it means :
Couple of months ago Google had announced the beta release of one interesting feature in adwords called “review extensions”. The objective was to allow businesses who advertise on Adwords to showcase positive third party reviews, rankings, and awards from reputable sources in their ads.
New age client : I am told Social Media is the way forward, can you get me sales from Facebook?
Should we say NO! or is there a way to really sell volumes using social media. Or we sell the usual “Social Media is a great Influencer” Spiel?
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