Can you overdo SEO? The over optimisation penalty!

A peek into the past and how its impact is a reality today. When the news spread that search engine behemoth Google is working on a search ranking penalty for WebPages that quality for a new metric called over-optimisation, every piece of SEO was under the scanner.

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Twitter for Business Marketing Simplified for Newbies

As you would have noticed much of our writing begins with you, the reader, who approaches us in different ways. A new entrepreneur seeking guidance, a college student seeking more information, a business partner seeking knowledge, a marketing manager wanting a better internet marketing solution, a client who wants more ROI for his Digital Marketing Spends, and this time an entrepreneur wanting to understand the use of twitter for business etc.



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6 steps to Powerful SEO Content Writing for Organic Rankings & Traffic!

We have put together 6 steps to succeed with SEO content writing to make it easier for all entrepreneurs, businesses, start-ups who write content themselves, and for digital managers and marketing professionals who want to understand what SEO content writing is all about.

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What is Shopify? Who can use Shopify? Let’s find out.

If you haven’t heard of shopify it's ok, I am going to help you out. First let me tell you a couple of things, a ready to use platform comes with its costs but saves you headache and the stress of getting your ecomm business store running. Now let's get down to setting up your ecommerce store..

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6 Content Writing Tips for better SEO and User Engagement

The web is all about content marketing and it's influence on generating positive engagement. It is important to support the content efforts with on-page seo to appease search engines and a dose of high quality for visitors. Yes, you can do it. Let's look at how your content marketing efforts can find favour with search engines and users both while improving search engine visibility.

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Win the Content marketing battle – be the answer!

It's no longer just the digital channels to build reach to gain visibility, digital is all about engagement via content marketing strategy that buys your brand brownie points for the long run. How to make content work in 2017?

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