Much has been written about content marketing and it’s influence on generating relevant traffic as also positive engagement. While that is a must, what is important to support the content efforts, is a much missed and un-tended aspect of on-page seo which is to appease search engines and visitors when writing content for Website pages.
Let’s look at some Key points for ensuring that the content you publish find favour with search engines and users both.
1. Keyword rich, Fresh and high quality content
Quality content with the right mix of keywords rich is one of the most important need for On-page website SEO. Updating your content as frequently as possible will also help improve your organic seo rankings in SERPs. And this way you can ensure your website stays relevant to your existing and new visitors.
2. No room for spelling and grammar errors in website content
Excessive misspellings and poor grammar can harm your website ranking and quality. So it is highly recommended to not make spelling and grammar errors while writing content for your website. Proof reading content is a must.
3. Unique and valuable content
A site that has information is useful, intelligible and informative will draw more visitors again and again, improve social traffic and help gain more exposure in the SERPs. Search engines tend to reward websites that try to make a difference and provide real value to visitors by ranking them higher.
4. Make your content easy to read
You should provide a clear structure of each piece of content by using headlines, subheadings, bullets and bolds in the most relevant sections of your copy. Try to make your content a bit more vivid – use pictures, real-life examples, infographics or videos to illustrate information better and make your content memorable. Also don’t forget to strategically place proper keywords throughout the content.
5. Plan your content strategy carefully
You should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. This applies especially if you run a blog within your website. Understand your audience and their personas, this will guide you to prepare a strategy that will deliver results.
6. Prepare content that appeals to your targeted audience
Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Publish only those pieces of content that matter to your target audience.