Google enters the Social Marketing arena with better search in mind with the +1 button?

So what is Googles +1 button all about? The +1 button launched by google recently is an interesting attempt to increase and understand user preferences. This would be very important data, doubt. Coming back to the +1 button it made to act akin to the

Read More

Using your Brand name as a Keyword in SEM / PPC (Pay-Per-click) campaigns

A very Interesting question pertaining to SEM strategy was asked by a client recently. “why is it necessary to bid on our own band name as a keyword in google adwords?” he questioned.

Read More

Basic objectives of Search Engine Optimisation and What is SEO?

So you have people around you talking search engine optimisation and the benefits of good SEO campaign. And in many cases friends, relatives, peers would have tried to impress upon you how good SEO practices helped them increase business visibility and gain traffic. And if you are wondering what in the world is SEO and why is it so much the talk among all those with online presence, let me try to explain.

Read More

The challenge of taking your business online – planning a website and online business strategy – II

Hey Everyone,

The last time we were on the subject of website planning we spoke about the need for website planning and its various aspects. I hope by now its clear why you need a strategic approach to your online presence. Even before

Read More

The challenge of taking your business online – planning a website and online business strategy – I

Hello,

Its been a while any of the snipers at virtualsnipers.com posted on the blog. We have been kept very busy by some very good natured entrepreneurs seeking perfect solutions. We have spent time with doctors making their

Read More

For the First Time… Internet Marketing History….Coca Cola… Marketing Milestone

A really impressive headline caught my eye yesterday. It went as follows “For the first time in its marketing history in India, the cola company has launched its upcoming TVC on the digital medium a few days before it goes live on TV channels. It aims to make the TV ad available to more

Read More