A peek into the past and how its impact is a reality today. When the news spread that search engine behemoth Google is working on a search ranking penalty for WebPages that quality for a new metric called over-optimisation, every piece of SEO was under the scanner.
This announcement came at a panel discussion at SXSW named “Dear Google & Bing: Help Me Rank Better!”. The SEO professionals and clients learned that Google has been working on an algorithm tweak that will target websites that will qualify for over optimisation.
Matt Cutts mentioned that the new over optimization penalty will become a part of search results parameters.
The purpose is to “level the playing field,” Cutts said. Given Google’s unwavering loyalty to relevancy, the idea is to give websites that have great content an opportunity to rank with basic SEO hygiene, than those with not-so-great content but do a better job with Search Engine Optimisation.
Our understanding of a part of Matts speech is stated below,
The idea is to create a level playing field. That’s because there are sites with great content and poor SEO and these are very relevant to the search engine users, and then there are those who are doing good SEO with no-so-good content but tend to over-optimize as a balancing act. So, there are all those indulging in over optimisation or over SEO – versus those writing great content and have great websites. The idea is to make the GoogleBot smarter, increase relevance and find those who abuse the system, like using too many keywords on a page, or exchange too many links or go beyond what you normally expect of good SEO practices.
How is Google going to find these pages with over optimisation and differentiate between the good SEO pages and the bad SEO pages?
It’s going to be difficult no doubt & brings us back to the basics of On-page SEO, and the importance of inbound link relevancy as well. What Google will also look for, is websites that have good content but zero SEO, surprisingly high PR, and high SERP rankings.
While this is good news for all those who believe in websites with highly relevant content, it could mean another drop in rankings for those who have not understood the search engines move to increase relevancy since the last Google SEO Algorithm update.
Is there a solution to this optimisation er..over-optimization bit. Well yes there is. The answer lies in planning your on-page SEO right from the moment you start with content strategy & planning. Any business cannot afford to ignore the importance of being found on search engines given that it’s getting difficult with each passing day. The earlier you begin with your website SEO the better.