Couple of months ago Google had announced the beta release of one interesting feature in adwords called “review extensions”. The objective was to allow businesses who advertise on Adwords to showcase positive third party reviews, rankings, and awards from reputable sources in their ads.
New age client : I am told Social Media is the way forward, can you get me sales from Facebook?
Should we say NO! or is there a way to really sell volumes using social media. Or we sell the usual “Social Media is a great Influencer” Spiel?
Continuing from my last blog piece “Is Vertical Search going to overpower Google ?”, mostly all among other means search engine use historical knowledge of search terms and current search queries to show ads. Google & other search engines are constantly adapting latest
Well, we all know Google has been dominating search for many years and most probably will continue to do so till social search or some new revolutionary idea gains momentum. Today Google dominance can be attributed to it being the main home ground for consumers who are
Understanding, strategizing & managing are the natural aspect of all managed Adwords Campaigns. Something that gets missed and can lead to poor client relationships, is the art of setting clients expectations right and managing them.. This can make or break a relationship when it come effective PPC campaign management.
If you are already having an adwords account of your own or are managing adwords / ppc campaigns for others you would have noticed Google has officially started notifying Adword customers that ads using phone numbers in adtext & sitelinks extensions will be disapproved starting
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