New age client : I am told Social Media is the way forward, can you get me sales from Facebook?
Should we say NO! or is there a way to really sell volumes using social media. Or we sell the usual “Social Media is a great Influencer” Spiel?
Continuing from my last blog piece “Is Vertical Search going to overpower Google ?”, mostly all among other means search engine use historical knowledge of search terms and current search queries to show ads. Google & other search engines are constantly adapting latest
Every time you meet Digital Professional who knows his domain you would have heard “Social Media is all about building relationships and Sales are a by-product of the engagements resulting from these relationships”. And I am sure the next few questions on your mind will be
We all know that user behavior keeps changing and this infact keeps good SEO’s on their toes all the time and in addition Google’s algorithm changes mean SEO continues to be more challenging. The last few years have seen many changes being adopted by Google to ensure cleaner and relevant search results.
The path to success on SEO and SEM starts with the key pillar called “Keywords”. A strong foundation is the key for any Internet campaign and getting your keywords right is very important. It’s the foundation that strengthens a search marketing plan (both SEO and SEM) and leads to long term success.
Every time you write a page of content you take due care to include keywords and write unique content for better brownie points from search engines. Naturally you are hoping that the content will help you rank on search results pages. But is that enough?
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