Blog

Small Business Marketing – Facebook Ads or Google Adwords

I am writing this for all those businessmen and entrepreneurs who are struggling with the decisions about which internet marketing medium to choose?

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How to tell Google to stop using your face & name in Ads

With the latest updated terms of service you will have allowed google to show your real name and face alongside ads, under an expanded version of its “shared endorsements” program. This is what it means :

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Boost Adwords Campaign ROI with Business / Product / Service Reviews

Couple of months ago Google had announced the beta release of one interesting feature in adwords called “review extensions”. The objective was to allow businesses who advertise on Adwords to showcase positive third party reviews, rankings, and awards from reputable sources in their ads.

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Can Social Commerce Sell, Really!

New age client : I am told Social Media is the way forward, can you get me sales from Facebook?

Should we say NO! or is there a way to really sell volumes using social media. Or we sell the usual “Social Media is a great Influencer” Spiel?

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The Three Stages of Product search !

Continuing from my last blog piece “Is Vertical Search going to overpower Google ?”, mostly all among other means search engine use historical knowledge of search terms and current search queries to show ads. Google & other search engines are constantly adapting latest

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Simple Easy ways to Measure ROI from Social Media Marketing Campaigns

Every time you meet Digital Professional who knows his domain you would have heard “Social Media is all about building relationships and Sales are a by-product of the engagements resulting from these relationships”. And I am sure the next few questions on your mind will be

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