NGO’s / non-profits can embrace Internet Marketing to bring about social change

What Nonprofit organizations or NGOs need is to focus on developing themselves as brands. Come to think of it Brands play such a critical role in the decision to buy or invest. To put it simply, I pay for a certain brand of products because with it comes a certain amount of trust

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What is White Hat SEO and Why?

So here we are again, continuing our discussion on the 2 methods of SEO. I explained the penalising effect on websites who use black hat seo in my last post. Today let me share with you some bits about the white hat seo approach which is very important for every online website.

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Search Engine Optimisation – Why You should Avoid the Black Hat Method

One of the good signs of entrepreneurs and online business owners realizing the importance of their online businesses is the fact that Search Engine Optimization seems to be taking center stage in marketing plans. This no doubt is an important part of internet marketing but

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Landing pages and high conversions. How to Increase ROI from Internet Marketing Campaigns?

When searching for the best air travel to London, you’d make sure to research on various sites prior to buying a ticket, right? In this day and age of information overload with a constant barrage of lightning fast stimuli, how do you quickly gauge which site to click when ready to buy

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