Google’s new Adword policy – NO phone numbers in PPC ads & Sitelink extension

If you are already having an adwords account of your own or are managing adwords / ppc campaigns for others you would have noticed Google has officially started notifying Adword customers that ads using phone numbers in adtext & sitelinks extensions will be disapproved starting

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Getting Your SEO right –Keywords

The path to success on SEO and SEM starts with the key pillar called “Keywords”. A strong foundation is the key for any Internet campaign and getting your keywords right is very important. It’s the foundation that strengthens a search marketing plan (both SEO and SEM) and leads to long term success.

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5 reasons why you should hire a Professional Content Writing Agency

Recently a client of ours who is a fashion designer moved from being a freelancer to setting her service up as professional company. She was going through the motions of setting up an office, website design, online marketing budgets etc, when I asked her who was writing her content, she seemed surprised that I would even suggest a third person to write content for her business. After all, it was a service which used her expertise and who else could communicate her services better than her.

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Managing Customer Relationship Conflicts and a Successful Enterprise

We all know that running business is a challenging task especially so when you are gunning for regular growth and profitability. While a B2C model has it own advantages starting with the wide prospect base a B2B business model can be highly profitable too if managed

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