4 Tips To Get Your Conversion Rate Optimization (CRO) in Order

Despite there being variations due to different verticals, planning methodologies & implementation techniques which impact the dynamics of CRO, there remain a few key principles which will always be true.

1) Testing Small – Don’t bother if a test is too small or small. There is no rule which says all test has to be path-breaking.

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Social Media Platform Facebook Revamps Ad Structure for Campaigns

The much anticipated Facebook Ad Campaign Ad structure change is here.  Starting March 4th the global roll out of the new ad structure will begin. All old campaigns will be moved to the new ad structure.

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The Three Stages of Product search !

Continuing from my last blog piece “Is Vertical Search going to overpower Google ?”, mostly all among other means search engine use historical knowledge of search terms and current search queries to show ads. Google & other search engines are constantly adapting latest

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Google Plus gets a redesign – adds new features

Close on the heels of our last blog post about how Google Plus is different from Facebook and its advantages for brands and internet marketing believers came another salvo from Google + by way of a renewed fresh approach to Design. The redesign makes it look better and easier to navigate around.

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Pin Marketing – The Pinterest Way To Internet Marketing

Its amazing, I mean the pace at which users adapt to new ideas and drop them. Very few ideas make the cut and the new social idea that’s catching on is Pinterest. The name defines the product in a way – Pin all the stuff you find interesting so Pin your Interests. Pinterest is basically a photo sharing social networking site.

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NGO’s / non-profits can embrace Internet Marketing to bring about social change

What Nonprofit organizations or NGOs need is to focus on developing themselves as brands. Come to think of it Brands play such a critical role in the decision to buy or invest. To put it simply, I pay for a certain brand of products because with it comes a certain amount of trust

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