Google Keyword Planner tool gets some cool enhancements

The adoption of Google Adwords as an effective advertising and marketing platform would not never been easier had it not been for the keyword research tool christened Google’s Keyword Planner. It’s has played an important role in understanding user search behavior

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Adwords / PPC Campaigns and Managing Client Expectations

Understanding, strategizing & managing are the natural aspect of all managed Adwords Campaigns. Something that gets missed and can lead to poor client relationships, is the art of setting clients expectations right and managing them.. This can make or break a relationship when it come effective PPC campaign management.

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Social search – Will Facebook Search Change Life For Google?

With social networking dominated by Facebook and Google’s Search Engine supremacy, what will happen with this new and rapidly arising frontier of Social Search? Before going into the core issue let’s understand what is Social Search? Basically social search is a way of searching

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SMEs must leverage Internet Marketing for Business Growth

The internet is everywhere and if online marketing does not feature in your marketing strategy, then you are missing a very important avenue for business growth. Internet marketing also referred to as Digital Marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services on the Internet using

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Ten must do’s for businesses with their own blogs

As many of you would already know and those who don’t will now know that a blog is a blended version of the term web log. A blog written for a business website or a blog hosted and managed by a business for its own benefits can be termed as a Business blog or Biz blog. Depending on the type of business, these blogs can be a source of

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A website is not enough. There’s SEO, SEM / Adwords and much more

For a lot of business owners and traditional entrepreneurs Internet marketing is over once they’ve created a company website. Add to that the popular belief is that once a website is created, it will be on the company cards, stationery, etc and with word of mouth will run on its own.

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