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Google Plus gets a redesign – adds new features

Close on the heels of our last blog post about how Google Plus is different from Facebook and its advantages for brands and internet marketing believers came another salvo from Google + by way of a renewed fresh approach to Design. The redesign makes it look better and easier to navigate around.

“It accelerates our efforts to create a simpler, more beautiful Google,” Google Senior Vice President Vic Gundotra stated in a blog post announcing the redesign.

Well some of the design elements echo the now familiar Facebook Timeline. Now you have a cover photo that spreads across the top of the profile – we always missed it, and now there are bigger image and video display panels. The customizable navigation ribbon that runs along the left side of all pages, are are a new introduction to social media.

And guess what, the pretty looks and added features are not the only changes, Google has made efforts to highlight some pre-existing features which was really needed. The new Hangouts page shows Hangout invitations and makes it easier to browse upcoming hangouts. There a new Explore page, that shows trending content. Chat has now shifted to the right hand side column, isnt that like facebook 🙂 .

As always reactions to the redesign both positive and negative have started pouring from all over the world. Forbes called it “simply more gorgeous than Facebook.” Wired noted that “Overall, the new Google+ look is cleaner and seems to make better use of the real estate.”

What more can you expect, apparently lots. “By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love – from Search and Maps to Gmail and YouTube,” says Gundotra.

I think it spells good news for Internet Marketing Professionals and clients at large. Needless to say Search Engine Optimization specialists will be on the lookout for the impact of the new google plus on SEO results.

The big question is, can the redesign bring about any major change in Google Plus’s fortunes? will it be enough to speed past others to the top social media hangout position? till then, Happy +ing.

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