A really impressive headline caught my eye yesterday. It went as follows “For the first time in its marketing history in India, the cola company has launched its upcoming TVC on the digital medium a few days before it goes live on TV channels. It aims to make the TV ad available to more
This subject has been close to my heart since I stepped into the world of digital marketing or Internet Marketing as many call it.
Finally there is some news in the air about the launch of a new revenue model by twitter. Apparently after months of speculation its seems twitter has decided to monetise the desire to collect more followers. Yes! Its quite interesting to note how one of most followed brands on the intrnet has had a tough time coming up with a viable
In what could be described as an important and a major development, Facebook has started providing City Targeting in India. Its a major win for the existing advertisers no doubt but the larger winner going to be facebook itself. It can now look forward to local advertisers who want to run smaller and targeted campaigns. For the already existing advertisers and those
We all know that running business is a challenging task especially so when you are gunning for regular growth and profitability. While a B2C model has it own advantages starting with the wide prospect base a B2B business model can be highly profitable too if managed
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